Yolanda Berry
Yolanda Berry
Principal Consultant
UK Behavioural Economics
Yolanda has spent her career applying her psychology background to the world of technology – she has led issue escalation teams for several technology companies, helping them deal with both their most intractable customers, as well as those with the most difficult issues. In 1997, as part of the Mars Pathfinder program, Yolanda became the first person in history to field a support call from another planet. Three years ago, Yolanda founded UK Behavioural Economics, a consultancy that focuses on applying modern behavioural methods to help solve some of the world’s most challenging sustainability issues.